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. With In The New York Times Magazine: “Grey’s Anatomy” scrubs
BRANDING OPERATION
Selling real-life scrubs with references to a fictional hospital drama.
“Grey’s Anatomy” scrubs have been popular with medical professionals pretty much from the moment they were first produced.
Read the column in the October 3, 2010, New York Times Magazine, or here.
Discuss, make fun of, or praise this column to the skies at the Consumed Facebook page.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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