In Fast Company: The unlikely success of BoingBoing

We know what happens next: This hobby morphs into a successful business. But Boing Boing’s version of that tale is a little different. Frauenfelder and his partners didn’t rake in investment capital, recruit a big staff and a hotshot CEO, or otherwise attempt to leverage themselves into a “real” media company. They didn’t even rent an office. They continued to treat their site as a side project, even as it became a business with revenue comfortably in the seven figures. Basically, they declined to professionalize. You could say they refused to grow up.

The full story is in the December 2010/January 2011 issue of Fast Company, or here.