The Product Is You, No. 3

Posted by Rob Walker on June 29, 2007
Posted Under: The Product Is You

[The Product Is You is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. Previous installments here.]

Soapnet viewers are “#1 in Engagement” — that is, they “just can’t look away” from their favorite soaps. And there are more of them all the time, particularly in the age-groups that advertisers love most. Or so claims this ad.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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