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. With On the Whole Foods CEO’s masked comments
Posted by Rob Walker on July 15, 2007
Posted Under: Ethics
Posted Under: Ethics
Some online reaction to the Mackey thing.
“This is behavior unbecoming of a CEO no matter the size of the company,” says Brand Autopsy. “This foolishness makes me want to question Mackey’s character and judgment.”
“It’s inconceivable that someone who fights off the wolves of Wall Street every quarter would resort to hiding behind an online mask,” says Church of the Customer.
On the other hand, the often-tough Chews Wise says it’s “more in the category of a stupid dog trick.”
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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