The Tat Test

Posted by Rob Walker on July 16, 2007
Posted Under: Brand Underground,Consumer Behavior,Fandom,Update

I recently noticed an ad agency advertising itself to potential clients by asking if their brands could pass “the T-shirt test.” Please. The T-shirt test is for also-rans and wimps. Can your brand pass the tattoo test? Joining the likes of Nike, Apple, and PBR, is none other than brand underground subject The Hundreds. That’s their bomb logo, inked forever into some loyal (and in my view crazy, no offense Ben & Bobby) consumer’s skin.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

No offense taken Rob… but honestly, can you blame him? Adam is the coolest bomb around these days.

#1 
Written By Ben Hundreds on July 18th, 2007 @ 5:06 am

you should check out the REBEL8 blog. Some kid got the logo tattooed on him as well. You should post that picture it is way more intense.

http://shop.rebel8.com/?page=2

scroll down to the bottom of the second page.

Holla back!!!

#2 
Written By milo on July 18th, 2007 @ 6:25 pm

Yo Ben. I hear you. I guess he better hope Adam stays cool long after “these days” pass, right? That puts the pressure on YOU.

#3 
Written By murketing on July 18th, 2007 @ 8:46 pm

I wouldn’t wear that logo on a tee. But I guess there’s someone out there with a Von Dutch tattoo too.

#4 
Written By wack on August 7th, 2007 @ 2:55 pm
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