Boxed Set

Posted by Rob Walker on July 29, 2007
Posted Under: Consumed,Music,The Designed Life

In Consumed: The Buddha Machine: A portable music player serenades fans by eliminating the element of choice.

A few years ago, an experimental music duo called FM3 toured Europe, playing a 40-minute set that the duo’s founder Christiaan Virant describes as “very reductionist, very minimalist, very sparse.” He and Zhang Jian, who are based in Beijing, performed on laptops. Some of these compositions were later released on a CD by Staalplaat, a specialty label based in Amsterdam; it sold about a thousand copies. In the context of avant-garde music, that’s not bad: “If someone can sell 2,000 CDs,” Virant says with a laugh, “they’re like a superstar.” So it’s hard to find the right superlative to describe what happened when some of that same sparse music was released again — not on CD but in a little plastic box called the Buddha Machine. Two years later, sales are approaching 50,000 units and still going strong….

Continue reading at the NYT site.

Additional links: FM3; Forced Exposure; Disquiet interview; Boomkat interview; Studio 360 episode.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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