Brand power update
I’m sure you’ve seen this, but if you haven’t, you should. The AP says:
Anything made by McDonald’s tastes better, preschoolers said in a study that powerfully demonstrates how advertising can trick the taste buds of young children.
In comparing identical McDonald’s foods in name-brand and plain wrappers, the unmarked foods always lost.
Reader Comments
Or McDonald’s just taste so awesome as a kid it overpowers everything! Who in America honestly has not grwon up on the Mc-E-deez?
Yet, the propaganda of FAST FOOD NATION and SUPER SIZE me has led me astray. Although the I do dabble with the Fries every now and then.
Reminds me of the classic Louis Cheskin studies on good-booze-in-bad-packages vs. bad-booze-in-good-packages that are described in Thomas Hine’s “The Total Package”
I’m not remembering that for some reason, but am pulling Total Package off the shelf for a weekend re-perusal as we type. Thanks…