“Top Chef” murketing tips

Posted by Rob Walker on August 13, 2007
Posted Under: Advertising,Entertainment,Murketing

The Hater suggests more product-placement-riddled challenges for Top Chef:

–The Pantene Shiny Food Challenge: Make Pantene’s Brunette Expressions shampoo taste good. Contestants have 30 minutes and unlimited access to the Top Chef pantry.

-The Glad ForceFlex Challenge: Contestants are divided into teams of three. Each team is then put inside one Glad ForceFlex garbage bag (they’re very stretchy!) with the following items: 1 Bunsen burner, 1 egg, and 1 comically small frying pan. Whichever team can make the fluffiest scrambled egg without suffocating or tearing a hole in their incredibly strong Glad garbage bag (featuring Glad’s patented ForceFlex technology) wins.

And many more. Funny. The rest is here. Via TV with MeeVee.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Hilarious. :)

Here’s what irks me… Product placement was supposed to be the honest way advertisers got around DVRs… which means 30-second spots are supposed to be unnecessary. Yet somehow we always get both (if not more).

Written By Cam Beck on August 13th, 2007 @ 4:57 pm

Next Post: Dept. of sentences I never thought I would read

Previous Post: All of my “friends” are going to be marketers