Great moments in direct mail

Some 30,000 Dutch women (or maybe just most of them were women, I’m not sure) received letters that looked handwritten, seemed to come from a secret admirer, addressed them as “darling,” and said: “”When are we going to have a drink again; I am really curious about you,” the letters said. All were signed, “lots of love, M.”
Actually the letters were from Renault, as part of a marketing effort on behalf of one of its cars.

The Amsterdam headquarters of Renault was bombarded with angry calls from more than 500 people — mainly women, among whom the car is popular — who had received the letters in the post.They complained their partners either suspected them of carrying on an illicit affair behind their backs or that they believed they themselves had a secret admirer wanting to meet them.

Full story. Via Agenda Inc.