It’s funny, but not funny enough to get me to watch a THIRD show. The newscast tries to be a little over-the-top, but not enough. They have to reinvent the infomercial. Because the idea is to expand the base, get watched obsessively on YouTube and Etsy-member sites. I told them to hire a writer and a break-the-mould TV director. But what do I know?

I’m trying myself to create buzz and endlessly testing – with paper. Here in Paris I created a Carte de Rencontre, a postcard placed in the baskets of the increasingly multiplying “Velibs” – Paris City bicycles. We first used little 1950s kids on trykes. Now we’re doing limited edition (1000) art cards that are perfoated. But the key is: The back of the card is a quick-use Meeting Card for people who eye each other at the bike stations, like each other, cross off a few boxes, scribble their mobile numbers, e-mail addresses and hope to hook up for a bike ride, etc. I call it engagement marketing – on the street level. It’s funny and useful, but we’re still testing it.

Great site, by the way. Found my way here from Coudal.

Matthew Rose / Paris, France
http://lalandedigitalpress.blogspot.com/