Head Gear

Posted by Rob Walker on July 16, 2006
Posted Under: Consumed,Consumer Behavior,The Designed Life

In Consumed: Motorola H500 Bluetooth Headset: The gizmo that overcame the Star Trek factor.

Here’s how new tech innovations are supposed to spread: First, clever young people adopt them, because that’s what clever young people are hard-wired to do. Later, everybody else catches on, and eventually even the middle-aged golf-course guy gets it. Think of text messaging or MP3 players. Now think of Bluetooth-enabled wireless-phone headsets. They sound pretty techie, and according to a recent report by Strategy Analytics, a research-and-consulting firm, sales of Bluetooth headsets nearly tripled in 2005, to 33 million units around the world. But this time the pattern looks a little different: Golf Course Guy has led the way.

Continue reading at the NYT Magazine site by way of this no-registration-required link.

Related Links.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

I find that I now have to check if the person talking to themselves is schizo, or merely on the phone.

#1 
Written By Lyss on July 18th, 2006 @ 10:36 am
Next Post:
Previous Post: