Marketing strategy: “extended nude scene” with Natalie Portman

So the WSJ has a story today about Wes Anderson’s short film, to be released via iTunes later this week, that’s sort of related to his next feature, opening this weekend. Amid all the implicationizing about technology and marketing and so on, I think it’s safe to say that the key phrase in the article is: “The short co-stars Natalie Portman, who appears in an extended nude scene.”

Okay, well, now, that’s probably going to get some attention.

Further research, conducted strictly on behalf of you, the Murketing reader, leads to this Time Out article, which describes the short film.

The WSJ piece says that the short will be distributed free on iTunes, and I guess I’m kind of wondering how they’re going to do that without getting some, you know, complaints from the various cultural voices who tend to oppose things like the widespread distribution of “extended nude scenes.”

[Update: I see now that Peter Kafka is ahead of me on the point about the soundness of the marketing strategy.]