In Consumed: A For-Credit Course

Chase +1: To gain campus recognition (and customers), a bank hooks up Facebook.

About a year ago, JP Morgan Chase started a new credit-card program aimed at college students, working with Facebook, the social-networking site. “We felt Facebook would be a good partner for us, since they had such strong credibility in the students’ world,” explains Sangeeta Prasad, who oversees branding for Chase Card Services. “And we felt, you know, financial institutions lacked credibility. Students don’t see credit-card issuers or financial institutions in general as meeting their needs.” Thus the company started offering a new card it called +1, primarily by way of a “sponsored” Facebook group….

Continue reading at the NYT Mag site.