"
. With Great moments in promotion: Tainted swag
Anne Elizabeth Moore points to this Brandweek article:
Japanese car shoppers who test drove a Nissan vehicle were given a free logoed coffee mug for their time as a thank you. At least one consumer probably wished he had said, “No, thank you.”
According to reports, after drinking from the China-made freebie, he felt ill. It was later discovered that the mug contained excessive amounts of lead. More than 140,000 mugs were subsequently recalled. . . .
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
.
.
Kim Fellner's book 
.
A