In Consumed: Jesus Christ, Superhero

One2Believe: Christian action figures hit the mainstream.

David Socha had a problem with the toy aisle: Too many dolls for girls promoted promiscuity, and too many action-figure collections for boys included villainous demon types — or “spawns of Satan,” as he puts it. “The bigger subject is that evil is glorified,” he says. “Like it’s kind of cool to break the Ten Commandments and do things that even 20 years ago people wouldn’t think about promoting — just being as violent and overt as possible.” Socha, who happens to be in the toy business himself, figured that enough parents felt this way to make up a market. And among the retailers with some faith in that notion was Wal-Mart, which this summer began selling Biblical figures made by Socha’s company in more than 400 of its stores. …

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