aNYthing update

Posted by Rob Walker on October 13, 2007
Posted Under: Brand Underground,Update

I heard something about this a month or so ago but had not had time to confirm:

It’s official: Aaron Bondaroff aka A-Ron, no longer has anything to do with aNYthing, the very brand he created and that was profiled extensively in both the New York Times Magazine and the Post, not to mention numerous magazines and blogs. The ‘Downtown Don’ apparently didn’t have any kind of deal ironed out and somehow managed to hand his entire company over to an investor he took on.

See the Complex post for a bit more, including talk of a trademark infringement lawsuit.

A-Ron’s new(ish) online home is The New York Glob.

I’ll try to get a bit more on all this in the weeks ahead.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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