Going for the Gut

New Murketing column in the November issue of Fast Company:

In the recent book Gut Feelings: The Intelligence of the Unconscious, psychologist Gerd Gigerenzer makes the case for intuition. Curiously, many assessments of the book took for granted that his arguments, familiar to readers of Malcolm Gladwell’s Blink, cut against conventional wisdom — that trusting intuition is, in fact, counterintuitive. As one friendly interviewer, casting Gigerenzer as a contrarian, put it: “In modern society, gut thinking has a bad reputation.”

Oh, really? …

Continue reading at Fast Company’s site.