New merch for Nike metafans

Posted by Rob Walker on November 1, 2007
Posted Under: Brand Underground,Fandom

NikeTalk, the massive sneakerhead chat community (claiming 64,000+ registered users), is finally selling branded merch, Freshnessmag reports. So if it’s not enough for you to express your Nike fandom by wearing Nike products, or by communicating with others about Nike products, you might want to get a product that commemorates your participation in communication about Nike products. In other words, you will be not simply fan, but a fan of  the form of fandom in which you are participating. A metafan.

In other news, Freshness also notes the new round of Nike T’s commemorating all things Dunk-y. Maybe it’s just me, but they seem pretty weak.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Rob, that’s a dope name!! I like “metafan” a lot!! hehe

#1 
Written By Yu-Ming on November 1st, 2007 @ 12:53 pm
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