Carry Art

In Consumed: Poketo: How a promotional vehicle for undiscovered artists became a desirable purchase.

Back when they lived in San Francisco, Ted Vadakan and Angie Myung were part of that city’s tight-knit community of young artists, and they would help organize or participate in a variety of gallery shows. It was always a lot of fun, but there was a problem. “No one was buying art,” Myung says, “because all of us were pretty poor.” Their response has gradually turned into a small business called Poketo, which has worked with more than 70 artists in creating wallets, messenger bags, T-shirts and, beginning in the fall, stationery and housewares.

Continue reading at the NYT Magazine site by way of this no-registration-required link.

Related links: Poketo; Poketo blog; Poketo Myspace page; The Little Friends of Printmaking; Boy Girl Party (Susie Ghahremani); Hot and Cold; PCP.