120+ years of hating advertising

Posted by Rob Walker on December 9, 2007
Posted Under: Advertising,America,Anti,Backlashing,Olde News

One of my running themes is that there is nothing new about contemporary consumers being fed up with advertising. We hear all the time about supposed discovery that what sets today’s consumers apart is that they (we) “see through” marketing, and don’t trust it, etc.

So I made sure to bookmark the above image from blog Paleo-Future when it made the rounds while I was away last week. It’s from 1885, and titled “Advertising In The Near Future,” one of the earliest examples I’ve seen yet of popular distaste for ad overload and just how bad it could get. Particularly interesting in the satirical slathering of the Statue of Liberty with commercial slogans is the presence of “suredeath” cigarettes.

Clearly there were people who could “see through” marketing in the late 19th century, and who could count an audience that would get the joke. Just as clearly, seeing through marketing didn’t quite add up to resisting marketing. Kinda like today.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

It’s interesting to watch you who are among corporate marketing’s more thoughtful practitioners (i.e., the ones who even bother to think about larger issues) contort yourselves to find comfort with your own terrible trade. You contend that, since advertising has always been unpopular, then popular revulsion against it is just a constant thing that need not trouble anybody. Besides, you say, the dislike for corporate brainwashing campaigns has never really led to action, so it must be mere trivia:

“Clearly there were people who could “see through” marketing in the late 19th century, and who could count an audience that would get the joke. Just as clearly, seeing through marketing didn’t quite add up to resisting marketing. Kinda like today.”

What you fail to mention is the complete and consistent lack of avenues for opposing the marketing juggernaut. The topic has always been forbidden in politics. What would happen if it became a topic of ongoing democratic debate? We may never know, because that prospect is ANATHEMA to the moneyed elite, who own the lion’s share of the corporate cash flows and buy and sell the figureheads in our two craven political parties.

#1 
Written By Michael Dawson on December 13th, 2007 @ 3:57 pm

Uh, are you talking to me? I’m not a practitioner of marketing. You might want to poke around this site a little more, maybe get some kind of sense of the overall themes, and the point of view, that tends to be expressed here. The Anti-Advertising Agency site reprinted this item in full — do you that’s run by professional marketers, too?

As for me saying that advertising “need not trouble anybody,” I said nothing of the kind. If you’d like to know what I was actually saying, just read the post!

#2 
Written By murketing on December 13th, 2007 @ 4:28 pm

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