Most wanted logos?

Sometimes when I’m writing a story about a particular brand, I’ll create a Google alert for it, and in a few instances that’s meant that I’ve been alerted to various local crime stories in which suspects’ descriptions included the fact they were supposedly wearing, say, a specific brand of boot, or sweatshirt.

With that in mind, I found this BBC report pretty interesting:

The Metropolitan Police is looking into technology which can automatically identify branded logos on clothing.

Police believe that tracking suspects by their distinctive clothes will help cut down on the manual scanning of hundreds of hours of video footage.

The technology is already used to automatically identify company logos in TV broadcasts of sporting events.

A police official further explains:

Many of these young criminals in particular wear distinctive track-suits and coats with logos and sporting emblems and we’re going to use that facility to search, link and identify criminals.

Plus, think of the data could be collected. What are the top brands of the criminal class? We have the technology to find out!

(Thanks, Braulio!)