Dept. of dubious praise

Assessing some new Converse commercials, Ad Rants says they are:

motivating the person viewing them to get off their ass, go buy some Converse kicks and make their mark on the world lest they end up the loser these [ads] allude to. That’s a good thing.

Well, if you don’t mind my asking: Is it okay to get off my ass and make a mark on the world without buying “some Converse kicks”? Is that allowed? Is it possible? Or is buying “some Converse kicks” just part of the package? One of the steps I have to take to avoid being a “loser”? What does being “motivated” to make “a mark on the world” have to do with shopping for a particular brand of sneakers? And why, exactly, is it a “good thing”?