RBK X S-JO

Reebok is a really strange brand. I honestly have no idea what its marketers are trying to do. They’ve associated Reebok with Jay-Z and 50 Cent, with Basquiat, with Nigo (sort of, via that whole Ice Cream thing), and from time to time with athletes.

And now? Scarlett Johansson!

“The actress has joined with the Canton, Mass., athletic giant to design and market an athletic-inspired sportswear and footwear line called “Scarlett [Hearts] Rbk,” says WWD.

Johansson’s line with Reebok will be a lifestyle collection inspired by activewear. Exact looks for the collection have not been made final, but both sides describe the pieces as “fashion forward” as well as retro; retro sneakers and cotton T-shirts will be featured.

“I like to do yoga and stretch out, so we will probably do a bunch of stuff for that,” Johansson told WWD. “Things you can wear to the yoga studio and then to coffee with your friends” — with the emphasis on the coffee part. “I like the idea of exercise and aerobics being glamorous: Olivia Newton John and women exercising in false eyelashes,” she added.

Oh. Okay.