"
. With Dept. of: Is It Just Me, Or Is This Pretty Depressing?
NYT describes new 1-800-Flowers.Com ad campaign with consumer involvement component:
The company is holding a “Will You Marry Me?” contest to find the season’s most intriguing marriage proposal. Love-smitten users can log on to a special 1-800-Flowers.com YouTube channel starting on Monday and submit a video of themselves proposing.
The winning video will be on YouTube’s front page on Feb. 11.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
.
.
Kim Fellner's book 
.
A
Reader Comments
What is even more drepressing is that a lot of people are going to be psyched about it and participate.