FYI: Guy living in Ikea for a week

According to aptly named website Mark Lives In Ikea:

Comediean/Filmmaker Mark Malkoff’s New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.

I don’t think it’s all that surprising. Perfect example of co-promotion.

Site says he “moved in” today and will be there through Saturday. Posting videos, etc.

Via Coudal.