In The New York Times Magazine: Seinfeld reruns

REPEAT BUSINESS:
The selling — and reselling, and reselling — of a show that ended a decade ago.

This week The New York Times Magazine has a special issue about “Screens,” and Consumed approaches this theme with a column about … Seinfeld reruns.

Fluttering along in this blizzard of the new, there is the not-new, the still-with-us, the vintage, the classic . . . the old. Sitcom reruns, for instance, angle to keep entertaining us, over and over, and profitably. It is in that context that the “Seinfeld” promotional bus tour concluded in Las Vegas this weekend — a 30-city marketing gimmick for a show that went off the air a decade ago.

Read the column in the November 23, 2008 issue of the Times Magazine, or here.

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