Does your brand have what it takes to be an instantly recognized insult?

I was amused by one bit of an AIM exchange that Jeff Staple reproduced on his Arkitip blog, between himself and somebody at Apple. The subject was the new Blackberry, which Staple was thinking of buying. Apple guy, who was appalled, replied in part:

uv tried typing on it? there’s fundamentals w/ just design philosophies….the haptic feedback screen and push down click/screen isn’t anything new…it’s cool that they’re trying to push it on their end tho…but…it’s like reebok dude….some shit is yeah…ok, i can live with…looks ok. but, at the end of the day its just………reebok.

Pretty much a bummer for the folks at Reebok to read that, I would think.