Religion/marketing news

Posted by Rob Walker on February 21, 2007
Posted Under: Believing,Foolhunting,Murketing

KFC has a fish sandwich. So what? Well, according to KFC:

The company has asked the Pope himself for his blessing, with KFC President Gregg Dedrick sending a personal letter to the Vatican.

[The fish sandwich] is ideal for American Catholics who want to observe Lenten season traditions while still leading their busy, modern lifestyles. The company has turned to Pope Benedict XVI, beseeching him to bestow his Papal blessing for this innovative new menu item. Vatican officials confirmed they received KFC’s request, and the company is hopeful to get the Pope’s blessing this Lenten season.

Via SuperMarketGuru.com.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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