Phad watch: “Ecosexual”

Posted by Rob Walker on May 11, 2007
Posted Under: Foolhunting,The Trend Industry

Somebody used this term, “ecosexual,” in a pitch I got the other day. It’s a “new trend,” of course.

So what’s an ecosexual? Someone who could pass for gay, straight, or a bamboo-cutting-board fetishist?

Or does ecosexuality involve carbon-neutral porn, organic cotton lingerie, sex with the compact flourescent lights on, or sustainable — oh, never mind.

According to Wired an ecosexual is: “A person who’s into hybrid cars, low-energy lightbulbs, and recycling.”

Really, really, disturbingly into those things, I guess.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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