News

Elsewhere on Adrants, this:

Meredith Turner from the Rosen Group is working on a news item that will appear on a major nation news show (we know what it is, we can’t tell you but you’ve definitely heard of it) and is looking for advertising addicts. Turner is interested in “interviewing someone who can wax poetic about advertising all day long and rattle off One Show ‘Best of Show’ winners like nobody’s business.”

Rosen Group is a PR firm. A PR firm that’s “working on a news item.” Does anyone find it curious that sources for a “national news show” are being filtered so directly and openly through (and even interviewed by) a PR firm? Will the news show disclose this? Doesn’t the news show have any employees of its own who could reach out to Adrants in its search for sources for its “news item”? Who is the firm’s client? The news show itself? Or some entity that will be featured in the news item?
Maybe this is routine in TV news, but it just struck me as weird.