Last word on the Adult Swim/Boston “terror” scare marketing stunt

Posted by Rob Walker on May 18, 2007
Posted Under: Murketing

“The smarter clients I spoke to [realized] that a $2 million fine equals $120 million in publicity.”

— some marketing/PR guy, quoted in Becky Ebenkamp’s Brandweek wrapup, which also notes that Interference says the number of clients it lost as a result of the incident was none.