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Posted by Rob Walker on May 21, 2007
Posted Under: Brand Underground
Posted Under: Brand Underground
Okay, your T shirt, jeans, sneakers, hoodie, and skateboard all have street cred — but what about your premium blend coffee? As mentioned earlier, I’ve become increasingly interested in the brand underground migration into mundane and bourgeois products — the XLarge beer cozy, the Supreme air freshener, etc. Via Freshness comes word of the Frank151 online store, featuring not just coffee, but Stay High Cookies and Cream bars.
Obviously, I love it.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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