links for 2007-05-21

• Summer of Love: The Brand
  Nice article by John Leland. “In contrast to the first time around, this summer’s activities will be spectator events, not participatory ones, replaying the Summer of Love as something you watch, not something you do.”
  (tags: metabrands)
• Don’t Mess With Our Chocolate
  A consumer mobilzation site opposing changes to the FDA’s “chocolate standard of identity” — that is, the definition of chocolate.
  (tags: anti)
• A half-assed theory of the boring
  “Boring, like pornography, is a structure that can be pleasurable or frustrating, largely because of the expectations one brings to it.” Via Marginal Utility
  (tags: boredom)