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Coming soon: Another low point

Coming soon: Another low point

Posted by Rob Walker on June 20, 2007
Posted Under: Murketing

Dear Rob,

SnoreStop, the company which helped pioneer forehead advertising in 2005–

Normally, that’s where I would stop reading. But for whatever reason I skimmed down the press release. Here’s the deal:

Anxious to reach snorers and their long-suffering spouses where they need snoring relief most, Green Pharmaceuticals (the parent of SnoreStop) will shortly begin seeking couples willing to permit SnoreStop ads within and just outside of their home bedrooms, in exchange for cash prizes, a brand new bedroom makeover, or a Second Honeymoon vacation package.

The ads will come in three forms: SnoreStop posters to be placed on bedroom walls; promotional flags to be secured just outside of bedrooms; and rooftop banners to be affixed just above bedrooms. …
Recognizing that bedroom advertising can, of course, only reach a very limited consumer base, SnoreStop will supplement the campaign by sending real-life couples out into the public wearing branded pajamas reading:

OUR BEDROOM IS SPONSORED BY SNORESTOP.
SAVE YOUR MARRIAGE THE WAY WE SAVED OURS!

Here, then, another litmus test for Americans. Which of your fellow citizens will do this? Because certainly someone will.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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