Next for Chrysler: The Jeep Bobblehead strategy

I don’t know if Dr. Z thought this up, but here’s what the Detroit News (via Autoblog) says Chrysler has planned to sell Jeeps:

Bobble head characters are one way Chrysler Group plans to market its new 2007 Jeep Compass crossover to the targeted age 22 to 30-year-old urban crowd, the automaker announced Friday.

Jeep will introduce the new crossover — a non-traditional Jeep vehicle that shares the same underpinning as Chrysler’s new Dodge Caliber hatchback — through a series of television spots featuring bobble head figures beginning July 31….
The four 30-second commercials will show bobble head characters moving to Hip Hop pioneer KRS-One’s “Steady Bounce” on network, cable and online media. Chrysler chose to go with the bobble head theme because the figurines have a mass appeal to the Jeep Compass target market, the automaker reports.

In one ad, a bobble head drives a Compass through city streets as other bobble heads enviously eye the new wheels. The spot closes with the green bobble heads moving to the music under a mirror ball in the vehicle’s rear as if they were in a dance club…

The automaker will also use product placement in the cable realty show MTV’s “The Real World 18” to market the vehicle.

Jeep will also put the new Compass on display in its month-long Jeep Compass “Uncharted” music tour featuring new artists.

Boy am I looking forward to that! Sounds fresh!