Changing Direction

In Consumed: gDiapers: An eco-conscious product tries to get beyond eco-conscious consumers.

Jason and Kimberley Graham-Nye could have named their product the Eco-Diaper. After all, one of their chief motivations for selling a “flushable diaper system” is to offer an alternative to disposable diapers, which contribute to landfills and take years to biodegrade. But instead they went with the name gDiapers, which doesn’t mean anything.

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